The fair trade movement has led to many unique unconnected, nonetheless, worldwide initiatives that seek to advocate for workers being paid a fair wage. I recently got into a debate with someone that argued that the fair trade movement is really just a marketing ploy that preys on the goodwill of consumers in an effort to increase sales. Importantly, I noted the important work of the Fairtrade Labelling Organizations International (FLO) in Bonn, Germany as a counter to the critic’s points.
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Is Fair Trade Really Fair? Does it Matter?